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A Few Numbers
Billion total amount of space that a publisher has available for advertisements at any given time
Million impressions is when an ad is fetched from its source. (on video it counts when the ad started to play)
The fill rate is a metric that shows how much demand you’re able to satisfy from your existing ad inventory
Percentage of times the video played to the end. (Completion rate = Video completes / Video starts)
Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users
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